Borders Hits Impulse Purchase Point for Ereaders

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Borders Hits Impulse Purchase Point for Ereaders

Here's a post from Mashable about how Borders is selling an ereader for $99. For personal electronics that's like the holy grail of price points. I also think it's interesting that they're taking a different strategy than other book sellers. Instead of creating and selling their own device, they're offering customers a wide seletion of ereaders from third-party manufacturers.

August 31, 2010 at 10:31 PM in Publishing, technology | Permalink

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