There's a fascinating interiew in Salon with Ethan Hunter, founder of Anteros Media, a socially conscious gay porn company that has a number of innovative features, including sharing a portion of their proceeds with LGBTQ organizations, promoting safer sex by requiring condoms, and using exclusively gay performers. They also have a more intimate approach to filming, with an emphasis on kissing and facial expressions.
We’re working under the very specific notion that the best fantasies are inspired by reality... I find also that I’m having more trouble connecting to porn if I can’t see the guys’ faces. There’s no connection to the people. It’s so anonymous. They’re a bunch of shark attack victims, they have no heads!
And Anteros welcomes female viewers:
We created this material with them specifically in mind. For most gay porn sites, women are somewhere between 20 and 30 percent of the membership base. Ours is more like 50 or 55 percent thus far...As long as you’re LGBT-affirming and sex-positive, you’re welcome here.